Galleria Dallas


PROJECT LOCATION
DALLAS, TX

DATE COMPLETED
2004

PROJECT SIZE
250,000 SQUARE FEET

SERVICES
ARCHITECTURE
INTERIORS

FIRM CREDIT
DESIGN PRINCIPAL
AT SMWM


 

Galleria Dallas is a 3.7 million square foot office, hotel, and retail complex built by Hines Development in the early 1980s as a model of urban mixed-use development. While still popular among the millions of annual international visitors, new ownership elected to rehabilitate the retail center in 2002 to improve its declining sales and local popularity. We were brought in to breathe new life into the aging giant and reconstitute its status as an elite shopping destination.

Combined with our prior experience with large public buildings and settings, our new research of the local market, the Galleria history, retail trends, and the condition of the facilities pointed us toward a solution that was much more complex than a typical shopping mall renovation. While the reputation and brand recognition of the Galleria remained strong, years of neglect led to a physical environment and experience that was extremely underwhelming. We wanted to reverse that by envisioning the center as a public icon and an urban oasis. Bucking conventional wisdom of circulation that forces shoppers to the edges of a large complex, we created a new signature escalator system at center court that functions like formal stairways in highly-prized European piazzas. 

Center Court is now a living theater overlooking the famous ice rink and one of the best people watching venues in Dallas. We removed frivolous floor adornments and merchandising stands to open up the ground floor space to encourage free-flowing movement and create a public space mimicking that of urban pedestrian experiences in European streetscapes. To further stimulate public gathering and people watching, permeable islands of comfortable furniture, light wands, and sculptures were integrated throughout the complex.  

To give clarity to the newfound openness at the Galleria, we recalibrated the interior retail zoning to create distinct neighborhoods, added a new glass canopy-covered entrance, and injected life with palm trees. This new hierarchy resulted in street-like landmarks that highlighted the Egyptian stone flooring and warm wood paneling to help orient patrons throughout their journey. The overhead skylight was adorned with cloudlike sculptures prepared by French artist Daniel Graffin. 

Named “one of the Top 10 Places to Spend It All” by the USA Today, the Galleria Dallas is a favorite of locals and visitors alike, known throughout the region and around the world for is superlative shopping and dining experience.